Designing a website that meets the functionality needs of visitors
along with your firm’s business goals takes time. There are many factors to
consider in order to ensure that it achieves lasting success in generating new
clients for your business.
Deciding how many pages your website should have during web
development is a key component that you and your web design team must include
in its design plan. Knowing what pages to include lays the foundation for your
firm’s online marketing strategy and the results it achieves.
A Website With a Purpose
The number of pages your website should have begins with its overall
purpose as well as those of its individual pages. The Home, About, Services,
Contact, and other pages each have a specific job to do.
Your firm’s marketing team must consider how each page contributes
to your sales process. It must also determine where site visitors are in their
own process of deciding to purchase (or not) your legal services.
Business websites must be careful not to overwhelm site visitors or
create unnecessary friction. Knowing what information your site’s visitors need
first helps you prioritize the pages you include as well as the number of pages
that your website should have.
Optimizing for Search
The number of pages your website has can impact your Search Engine Optimization
Singapore (
SEO Singapore). Online users searching with
keywords related to your products/services may be presented with a large number
of your site’s pages in their results.
In other words, users won’t always land on your site through its
Home page. This reinforces the need for establishing the goals of each page and
having the right pages to effectively draw users into the sales process.
Having too few website pages can negatively impact your search
rankings when competing with law firms that have a significantly larger number
of site pages.
The more pages your site has, the more likely you are to be relevant
to the search keywords being used by your target audience.
What Pages Does Your Website Need?
Knowing which pages are needed to design a successful website is
essential to determining how many your site will have.
Your site’s static pages include your About, Services, and other
pages that don’t require frequent updates. They help users determine who you
are and what you do when they first encounter your site’s content.
Each blog post you publish results in an additional new page for
your site. These posts may also be updated over time to ensure that they are
still current with changes in your industry or law firm.
Blog pages are typically shared more frequently, so they should be
relevant to your prospective clients’ needs while driving traffic to your
website’s other pages and offers.
Sales (or landing) pages have specific conversion goals while
confirmation pages must maximize functionality, usability, and convenience for
users.
The number of pages you need depends on factors that include the
goals of your site’s pages, your SEO Singapore objectives, and the content that
users need to have the best experience possible when engaging with your brand.
How have you been able to achieve better marketing results through
the number of pages on your website?
Are you still unsure about how many pages you need to achieve your
business goals? Let us know in the comments below.
Deciding how many pages your website needs is critical to its
long-term success and the effectiveness of your firm’s marketing strategy.
Hire Oliveasia for Singapore based local SEO & Web development
agency with an expert team of web designers and web developers. Visit
www.oliveasia.com
